I've tried to remain loyal to the 'old ways' when it comes to searching for answers on the internet. I'm pretty skeptical of the AI Revolution - what with being a child of the 80s and watching Terminator and Terminator 2 when I was young enough to believe it could happen.
Actually it is looking like it really could now.
But that's not the point. The point is, Google is in deep trouble as a business. Which makes me wonder where YouTube sits in all this. But that's ponderance. Whilst building this new project (codenamed NextDD) I've spent much time learning a new programming framework called NextJS. And in so doing, I have used ChatGPT and Perplexity.ai quite a lot.
You see, I know enough about Javascript these days to know when something isn't likely to work when it's suggested by ChatGPT. But I might not necessarily know how to do something. That sounds weird... Anyway, if I ask ChatGPT how to do something, I have enough knowledge to have a good idea when it's been on the mushrooms versus when it's given me a good answer.
And in the main, when I've asked for something on this project it's given me really good answers, within a couple of seconds. Searching on Google has taken multiple minutes to get answers - and in some cases has not provided at all.
Perplexity.ai combines both the search capability of Google with the Chat interface of OpenAI.
Google is going to need to do something special to stay relevant. And I'm not sure it knows what to do or how to do it.
[EDIT: Update. I've just spotted GoogleBot trying to fetch various files from the server that haven't been around for at least a decade. If they're wasting crawl budget on stuff that's been giving a 404 error for over 10 years then no wonder they're struggling!]